Breaking Into Copywriting: 5 Unconventional Strategies

Are you looking to start a career in copywriting but don’t know where to begin? You’re not alone. Many aspiring copywriters feel overwhelmed by the prospect of breaking into copywriting this competitive field. The good news? You don’t need fancy qualifications or years of experience to get started. Here are five unconventional strategies to kickstart your copywriting career:

1. Leverage Freelance Platforms

Platforms like Upwork and fiver are goldmines for budding copywriters. Create an account, search for “copywriting,” and start applying for jobs. It’s that simple. Many copywriters have gone from zero to full-time income solely through these platforms. The key is persistence and delivering quality work.

2. Target Marketing Agencies

Marketing and design agencies often need copywriters. Research agencies in your area, identify decision-makers through their websites and LinkedIn, and reach out directly. Pro tip: Having a portfolio of samples is crucial here, even if they’re not from paid work.

3. Use Job Boards Creatively

Instead of just applying to posted jobs, use job boards to identify companies investing in their marketing efforts. If they’re hiring for roles like PPC specialists, they might also need copywriters. Approach these companies directly, even if they haven’t advertised a copywriting position.

4. Approach Local Businesses

This strategy requires some guts but can be incredibly effective. Approach local businesses that aren’t actively seeking copywriters. Offer to help them with their advertising, even if it means working for free initially. If your work brings results, you can negotiate paid work for future projects.

5. Tap Into Your Network

Never underestimate the power of networking. Be genuinely interested in people, make an effort to understand their needs, and be helpful. Many copywriting opportunities come through personal connections. Remember, being a nice person can often lead to unexpected career opportunities.

The Harsh Truth

Breaking into copywriting requires confidence. You need to believe in your abilities and be willing to put yourself out there. It might feel uncomfortable at first, but it’s a necessary step in establishing your career.

Final Thoughts

The path to a copywriting career isn’t always straightforward, and it can vary significantly from person to person. Some copywriters find success straight out of high school, while others transition into the field later in life. The most important factors are your ability to write persuasively, your willingness to learn, and your determination to succeed.

Remember, you don’t need formal qualifications to become a copywriter. What matters most is your ability to deliver results for clients. So, pick a strategy, create some samples, and start your copywriting journey today! Check out this 7 Proven Copywriting Techniques For Small Business